Two years ago, Message Magazine staff, board members and contributors gathered in Atlanta, Georgia, to discussed two things: first, how to reach the people; second, what to say when they are reached. Fast-forward to today, and there is an event called Touch 10K. What started with 10 cities, 10,000 magazines and 10,000 touches has grown to 22 cities with individuals finding their own stash of materials to distribute, even though they’re not in one of the major cities.