Some people think that media outreach is best reserved for major ministries like the Voice of Prophecy or It Is Written. But to Gordon Anic, senior pastor of the Arvada Adventist Church, it’s just a part of his normal weekly outreach plan.
Since last July, Anic has been airing a radio broadcast titled Fit-Positive-Confident. The program is sponsored by Porter, Littleton, Parker, Castle Rock and Avista Adventist Hospitals in the Denver area. The daily, half-hour show seeks to motivate people to improve their health by taking small steps to change their lifestyle.
This show airs on Colorado’s most powerful Christian radio station, KLTT AM670. It can be heard each Monday through Friday at 5:30 pm during the highest-traffic listening timeslot. The station reaches most of Colorado and parts of New Mexico, Kansas, Nebraska and Wyoming. During the past nine months they have answered more than 3,000 requests by listeners for the book Creation Health Discovery.
“The Adventist Health System has been absolutely crucial in putting us on the air,” said Anic. “Adventist Hospitals are at the forefront of a major effort to improve the health of large metropolitan areas. These hospitals are pioneering the work that will become the priority for all healthcare providers nationwide,” he added.
The program is recorded in the studio at the Arvada Church where they also film a weekly television program by the same name. That program airs each Sunday evening at 9 pm on DirecTV channel 367. It also airs Saturday at 9 pm and Sunday at 8 pm on many local Colorado stations.
The Arvada Church has grown by 260 members in the last seven years. Last year they experienced 45 baptisms and 10 professions of faith. They believe that leveraging local media outlets is a great way to reach people who would not find them any other way.
Visit the church’s website to see a complete listing of broadcast times and stations: aachurch.org/directv. You can also download podcasts of the radio broadcast by visiting www.FitPositiveConfident.tv.
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Author Mark Bond is communication director for the Rocky Mountain Conference.
