For the second time since the Society of Adventist Communicators was established as a national organization, the annual convention was held in Denver, Colorado. Over 200 Adventist communicators from the United States and several other countries attended the three-day convention. The 2016 event focused on the Mile High City theme Keep Climbing.
The SAC convention brings together communicators seeking to engage “in professional growth, enjoy new relationships and experience the joy of sharing in a community of like-minded Christians focused on the art of communication,” explains Dan Weber, event coordinator. “SAC members are people who work for faith-based organizations or as freelance professionals in the field of corporate communications, public relations, as teachers at colleges and universities, or are studying in the field of communication,” adds Weber, North-American Division communication director.