One of the nation’s largest faith-based health systems, with 47 hospital campuses in nine states, officially has a new name – AdventHealth. The name change for the organization formally known as Adventist Health System is part of a systemwide brand transformation to become a more consumer-centric, connected and identifiable national system of care, enabling consumers to easily distinguish locations and services across its vast care network, which serves more than 5 million patients annually.
An answer to the fragmentation and complexity of the industry that has made it increasingly more difficult for consumers to navigate the health care landscape over the years, all of the organization’s wholly owned hospitals and more than 1,200 care sites now carry the AdventHealth name and logo, with a brand promise to help consumers feel whole.
“This is a historic day for our organization, and I can’t be more excited about the direction we are heading,” said Terry Shaw, president/CEO for AdventHealth. “Our facilities and team members are galvanized around one name, brand and mission, and in doing this, we will deliver on our promise of wholeness and make the health journey easier for consumers.”
AdventHealth, which is sponsored by the Seventh-day Adventist Church, is an expression of the church’s health care ministry. The new name conveys an expectation of things to come in health care, while also drawing a strong connection to the organization’s rich Seventh-day Adventist roots. The AdventHealth logo is a symbol of wholeness that illustrates the breadth and diversity of a connected system of care, and at its core is the cross, which is at the center of the organization’s work.
“More than 150 years after the Adventist health care ministry began, we are proud to carry on this legacy as AdventHealth to provide healing, express love and impart hope upon those we encounter on our sacred mission to deliver Christ-centered, whole-person care,” said Gary Thurber, board chairman for AdventHealth and president of the Mid-America Union.
Information provided by Mario Roberts, senior communication specialist for AdventHealth.
